Case Study: Homes.com drives 51K page views and strengthens industry trust with YouGov

Homes.com drives 51K page views with Greenbook

The customer, Homes.com, wanted to generate a credible thought leadership report on new construction home buyers to strengthen its industry position. Their challenge was to capture a nationally representative sample and produce actionable insights for builders. They worked with the vendor, Greenbook, and its service YouGov to accomplish this.

Greenbook's YouGov implemented a custom, data-driven study using its proprietary panel to gather reliable insights from homebuyers. The solution helped Homes.com identify significant market trends and motivations. As a result, the research generated 51,000 page views and was reposted by multiple builders, successfully strengthening Homes.com's standing as a trusted insights partner.

Homes.com