Case Study: a leading alcohol beverage manufacturer increases revenue with Greenbook’s pricing strategy optimization

a leading alcohol beverage manufacturer boosts revenue in 2023 with Greenbook

A leading alcohol beverage manufacturer was facing challenges from increased raw material costs and taxes. The company engaged vendor Greenbook and its partner, RSB Insights & Analytics, to develop a pricing strategy that would allow it to raise prices while minimizing the loss of market share across two key markets.

Greenbook implemented a solution using econometric modeling and conjoint analysis to measure brand price elasticities and forecast volumes. This integration enabled predictive calculations for market share and volume. As a result, Greenbook recommended pricing options that led to gains in both sales volume and revenue. The client executed the recommended strategy in 2023, which resulted in a positive revenue impact.