Case Study: Culture Trip builds global brand equity benchmarks with Vision One Research’s BrandVision

Culture Trip builds global brand equity benchmarks with Greenbook after $60m Series B

The customer, Culture Trip, a global travel and media brand, faced the challenge of establishing brand equity benchmarks to monitor its growth over time following significant funding rounds and ambitious expansion plans. To address this, they worked with the vendor Greenbook and utilized Vision One Research's BrandVision solution.

Greenbook's solution involved conducting online research using the BrandVision methodology to establish benchmarks incorporating the Brand Funnel and NPS metrics among UK and US audiences. This research provided Culture Trip with a clear understanding of consumer perceptions of their brand and services, which directly impacted the formulation of their brand claims. The insights continue to shape the company's marketing strategy and communications, with a testimonial noting the guidance was invaluable through business evolution and industry changes.

Culture Trip