Case Study: ThinkGeek revitalizes brand relevance and fuels acquisition momentum with Finch

ThinkGeek doubles stock price to $20 per share with Greenbook

The customer, ThinkGeek, was a 10-year-old e-commerce brand facing a crisis of irrelevancy as societal definitions of "geek" evolved beyond a negative stereotype. Under pressure to grow, the brand needed to reflect this cultural shift to resume its growth path. The vendor, Greenbook, presented a solution from Finch Brands involving qualitative and quantitative research.

Finch Brands implemented a comprehensive brand rebuild for ThinkGeek, which included updated consumer segmentation, a renovated purpose, and an evolved logo and tagline. This solution helped the brand become more authentic and culturally relevant. As a result, less than a year after the re-launch, ThinkGeek was acquired by GameStop for $20 per share, a significant increase from its $11 per share stock price at the time of the re-launch, with the brand's new energy cited as a key driver.

ThinkGeek