Case Study: The Sound helps a dating platform better understand LGBTQ+ daters with mixed-method research

The Sound builds a safer LGBTQ+ dating experience with Greenbook’s 2-phase research

The Sound, a popular dating platform group, engaged vendor Greenbook to better understand how the LGBTQ+ community navigates dating and friendship. Their challenge was to explore the lived experiences of these daters, the role dating platforms play in their lives, and their perceptions of various services. The goal was to use these insights to develop a safer and more inclusive community for all romantic endeavors.

Greenbook implemented a mixed-method research solution using digital diaries and in-depth interviews (IDIs) for qualitative insights, followed by a quantitative survey. This approach provided a deep, validated understanding of the unique ways individuals approach relationships. As a result, Greenbook delivered a highly intuitive, data-filled report with actionable recommendations for The Sound to further develop and improve its platforms to ensure LGBTQ+ daters feel safe and inspired.

The Sound