Case Study: a global high-tech material manufacturer assesses EVA sheet market opportunity with Greenbook

a global high-tech material manufacturer informed EVA sheet expansion with Greenbook’s 38-interview market study

A global high-tech material manufacturer was considering a capital investment to install an ethylene-vinyl acetate (EVA) sheet manufacturing line and needed to measure the market opportunity first. They engaged vendor Geo Strategy Partners to conduct the research required to inform this critical decision.

Geo Strategy Partners conducted qualitative in-depth interviews with 38 respondents, including stakeholders, customers, and competitors. As a result, the client received a detailed report with a market analysis and strategic recommendations, enabling them to proceed with their plans to add the product line. Geo Strategy Partners concluded the industry faced overcapacity and recommended a cautious approach, providing a strategy centered on UV testing to give the manufacturer a competitive edge.