Case Study: Geo Strategy Partners helps a flooring manufacturer uncover senior living market insights with Greenbook

Geo Strategy Partners delivers senior living flooring insights from 214 interviews and surveys with Greenbook

Geo Strategy Partners was engaged by a flooring manufacturer to address a significant market challenge. The customer needed a detailed path-to-purchase study to understand the critical product attributes and key decision-makers for flooring within the senior living facility market. They also required an analysis of how accessible this market was given their company structure and new competitor brands.

The vendor, Geo Strategy Partners, implemented a proprietary solution involving 14 in-depth telephone interviews and 200 quantitative online surveys with key market players. The results provided the client with a comprehensive report detailing the purchase journey, essential product attributes, and decision influencers. The project successfully quantified brand awareness, market size, and price points, and a new product concept test revealed high purchase intent and a clear unmet need for the proposed features.