Case Study: a global personal and home care manufacturer boosts product pick-ups with Greenbook's RSB Insights & Analytics

a global personal and home care manufacturer boosts sales with Greenbook’s diamond shelf strategy

The customer, a global personal and home care manufacturer, faced a challenge in improving product "shoppability" for its key brands. They partnered with the vendor, RSB Insights & Analytics, to verify if a theoretical "diamond" framework for shelf placement actually influenced consumer shopping behavior.

RSB Insights & Analytics conducted a study using a mock store setup to analyze shopper interactions with shelf placement. Their solution revealed optimal shelf positions for different product categories and identified placement blind spots. Based on these insights, the vendor recommended specific changes to shelf organization and point-of-sale material placement. These changes resulted in a significant sales increase for the manufacturer's flagship stores, leading to the "diamond" approach being adopted across all key stores.