Case Study: Global Survey gains insights into India’s beer market with Greenbook

Global Survey improves CLT beer research insights with Greenbook across 3 key market questions

Global Survey, a market research organization, faced significant challenges in executing a large-scale Central Location Test (CLT) study on beer consumption in India for their client. The difficulties included managing multiple recruiters, verifying and scheduling a huge number of respondents, securing backups, and ensuring all necessary resources were available for the study. They engaged Greenbook to help overcome these operational hurdles.

Greenbook implemented a comprehensive proprietary solution that involved hiring multiple recruiters, assigning senior personnel for respondent management, and instituting a strict ID verification process via email and follow-up calls. Their team also managed scheduling, recruited backup respondents, and ensured all project resources were in place. As a result of Greenbook's efforts, the client gained a deep understanding of the Indian beer market, identifying key weaknesses in current players and turning them into opportunities to increase market share. The study provided critical data on market size, trends, drivers, and competitive landscape, ultimately providing the client with a strategic advantage.

Global Survey