Case Study: Drive Research boosts eCommerce sales by 65% with Greenbook UX research

Drive Research increases eCommerce sales by 65% with Greenbook

Drive Research, a full-service market research company, partnered with a large eCommerce client to address a user experience challenge. The client needed a comprehensive review of its website to identify user perceptions and barriers impacting the path to purchase, with a special emphasis on improving the online store and checkout process to increase sales.

Drive Research implemented its proprietary website user experience interviews, an unmoderated market research solution. This process examined overall website usability and provided expert recommendations for improvement. As a result, changes made from the research increased conversion rates and credit card sales by 65%. The client reported an overall ROI of 665% on the study with Drive Research, increasing sales at a rate of nearly seven times the cost of the market research.

Drive Research