Case Study: Global Survey delivers complex healthcare brand research with Greenbook

Global Survey reduces task time by 20-40% with Greenbook

The customer, Global Survey, faced a complex challenge for a healthcare study in India. They needed to program a survey where doctors' selections of a main brand and various competitive brands triggered specific, conditional logic based on whether those competitors were X-Brands or Non X-Brands. This intricate branching was difficult to implement due to the limitations of the Survey Monkey platform.

Greenbook developed a proprietary solution using randomization and priority settings to control the survey flow and meet the research needs. They successfully managed a combination of up to 10 brands and delivered the project links on time. The team's efficiency significantly reduced the completed task time by 20-40%. Greenbook also provided extensive data processing support, delivering formatted raw data and final analysis tables.

Global Survey