Case Study: Ferrara drives category growth with Behaviorally

Ferrara wins retailer shelf updates with Greenbook to drive category growth

The customer Ferrara, a confectionary brand, faced the challenge of needing to rethink their shelf layouts to maximize sales within their retailers' unique specifications across various store formats. The vendor Greenbook, through its Behaviorally division, employed its ShopperLab™ solution to address this.

Greenbook tested multiple shelf options by examining shopper behavior, their hierarchy of importance, and store navigation to identify optimal layouts. As a result, Ferrara was able to present new shelving principles to their retailers to drive category growth and successfully convinced those retailers to update their category layouts.

Ferrara