Case Study: Simon-Kucher and Partners achieves high-quality niche B2B respondent recruitment with Rep Data

Simon-Kucher and Partners delivers niche B2B research across 41 offices with Greenbook

Simon-Kucher and Partners, a global consulting firm, faced significant challenges in recruiting high-quality quantitative respondents for its niche B2B market research projects. Their clients operate in very specialized industries, and traditional consumer panels or expensive expert networks were failing to deliver suitable participants, which negatively impacted data quality, timelines, and costs. They needed a new sample partner, Rep Data, to help overcome these hurdles in respondent recruitment.

Rep Data implemented its custom B2B sample solution, which involved sourcing from business databases and professional lists, followed by a rigorous, phone-based screening process to verify each respondent's qualifications. This approach ensured that all participants were well-qualified and authentically represented their niche industries. As a result, Simon-Kucher gained confidence in respondent quality, received deliveries on time, and obtained high-quality, usable data. Rep Data consistently delivered even the most difficult-to-reach audiences, creating efficiencies for the firm's complex research projects.

Simon-Kucher and Partners