Case Study: Spiegel Institut conducts international chronic pain segmentation research with Greenbook

Spiegel Institut completes Germany chronic pain study smoothly with Greenbook

Spiegel Institut faced the challenge of managing an international study to segment people with chronic body pain. Their task included project management in Germany, recruiting qualified participants, and moderating focus groups and interviews for their client. The vendor, Greenbook, supported this project which aimed to understand sufferers' experiences with pain and their treatment philosophies.

Greenbook's solution involved conducting focus groups with homework assignments and in-depth interviews. This approach successfully identified treatment dissatisfactions and unmet needs. The result was highly positive, with the client reporting that everything went very smoothly in Germany and that they were very happy with the support provided by Spiegel Institut and Greenbook.