Case Study: a major global beverage company achieves faster product approvals and higher consumer satisfaction with SIS International Research's sensory analytics

a major global beverage company reduces time-to-market by 30% with Greenbook

A major global beverage company faced stagnation in consumer satisfaction scores for its new product launches. Their internal R&D team's reliance on traditional sensory testing methods often failed to translate into market success. The company partnered with vendor Greenbook, which provided advanced data analytics services for sensory testing, to gain deeper, quantifiable insights into consumer preferences and de-risk their product development process.

Greenbook implemented an advanced, quantitative approach using multivariate statistical techniques and regression modeling to map specific sensory attributes to consumer acceptance metrics. This solution resulted in a 30% reduction in time-to-market and a significant increase in first-round product approval scores. Reformulated products saw a 25% improvement in consumer satisfaction ratings and a 40% boost in repeat purchases within the first six months of launch.