Case Study: Beyond Meat defends sales and shelf space with Bamboo Brands

Beyond Meat tests new packaging in 20 supermarkets with Greenbook

Beyond Meat faced declining sales and consumer interest in its Chicken Style products, risking potential retailer delisting. To address this challenge, they partnered with vendor Greenbook to understand if a packaging upgrade could defend sales and restore relevance.

Greenbook implemented a real-life supermarket test, combining sales data with shopper interviews and in-home user tests. This approach provided Beyond Meat with a clear, data-driven understanding of the new packaging's impact on consumer behavior. The research quantified the effect of the change and delivered actionable insights that helped the brand make confident decisions to revitalize its products and strengthen its retail position.

Beyond Meat