Case Study: Coinbase shapes go-to-market strategy with AI-moderated research from NewtonX

Coinbase shapes go-to-market strategy in 3 weeks with Greenbook

The customer Coinbase needed fast, reliable insights from senior fintech product and engineering decision-makers to shape its go-to-market and product positioning strategy. They turned to the vendor Greenbook and NewtonX for a solution involving AI-moderated qualitative research.

The solution implemented by Greenbook and NewtonX involved AI-led asynchronous interviews and AI analysis, delivering a finalized insights deck in just three weeks. The results provided Coinbase with clear data on partnership decision drivers and actionable positioning levers, directly informing their go-to-market strategy.

Coinbase