Case Study: Marcus Thomas speeds AOR pitch research by 1-2 weeks with Thrivable

Marcus Thomas shaves 1–2 weeks off AOR pitch research with Greenbook

Marcus Thomas, an international ad agency, faced the challenge of securing rapid, high-quality insights from specialized diabetes healthcare professionals for a high-stakes Agency of Record pitch. Traditional recruitment methods were too slow, so they turned to the vendor Thrivable for its recruiting and strategic research services to meet their tight deadline.

Thrivable solved this by leveraging its pre-qualified database of healthcare experts, which shaved 1-2 weeks off the typical research timeline. This speed and the quality of insights allowed Marcus Thomas to craft a compelling, research-backed pitch that enabled them to advance to the next round of the AOR selection process.

Marcus Thomas