Case Study: Albuquerque International Sunport achieves real-time passenger insights in 60 days with Gold Research

Albuquerque International Sunport completes passenger journey research in 60 days with Greenbook

The Albuquerque International Sunport faced a challenge in capturing real-time passenger feedback across key touchpoints like concessions, parking, and third-party transportation. This gap created a risk that operational changes would be based on assumptions rather than actual traveler needs. To address this, they engaged vendor Gold Research Inc for its expertise in customer journey mapping and real-time feedback collection.

Gold Research implemented a solution that first mapped the passenger journey and then collected in-the-moment feedback from travelers. This approach provided the airport with immediate data access and continuous monitoring. All research was developed and executed within 60 days, enabling faster decision-making and providing actionable blueprints to optimize the customer experience and prioritize investments.

Albuquerque International Sunport