Case Study: Allstate validates cell phone insurance concept testing with 1Q by Greenbook

Allstate screens 1,000+ smartphone owners with Greenbook’s 1Q for phone protection concept testing

The customer Allstate faced the challenge of evaluating 20 concepts for a significant growth initiative. They needed to test consumer purchase likelihood for cell phone insurance and their provider preferences. The vendor Greenbook provided its 1Q platform to screen over 1,000 smartphone owners for this crucial concept testing.

Using Greenbook's 1Q solution, Allstate received statistically valid consumer feedback that provided significant assurances for launching their new product, Phone Protection Plus. This allowed Allstate to confidently enter the market and compete with major cell phone providers.

Allstate