Case Study: The Sound helps a personalized shopping app identify top value propositions with Greenbook

The Sound uses Greenbook’s 12-minute MaxDiff survey to rank 11 value propositions

The Sound, a personalized shopping platform, engaged the vendor Greenbook to identify which of their 11 value propositions were considered essential by users and which were seen as bonuses. Their challenge was to determine the most effective features to highlight in order to drive engagement for both current and prospective users of their financial app.

Greenbook implemented a 12-minute online quantitative survey utilizing a MaxDiff and TURF analysis. This solution ranked and scaled interest scores for all value propositions, providing detailed insights into user preferences. As a result, Greenbook's analysis uncovered the most effective value props for The Sound to showcase in its messaging and feature integration.

The Sound