Case Study: Outdoor Industry Association achieves faster, high-quality outdoor consumer insights with Rep Data

Outdoor Industry Association reaches 6,000 consumers in 20 hours with Greenbook

The Outdoor Industry Association (OIA), a member-based trade organization, faced significant challenges in sourcing a large, demographically targeted sample of outdoor consumers for its market research. As a B2B organization, it lacked direct consumer marketing channels, making traditional research methods inefficient and resource-intensive. OIA partnered with vendor Rep Data to leverage its hard-to-reach survey sampling and high-quality data collection service.

Rep Data provided an efficient, cost-effective solution by sourcing a highly targeted sample that met OIA’s strict requirements. The vendor delivered 6,000 qualified responses within just 20 hours. This provided OIA with a precise, statistically significant dataset of actionable insights into consumer behavior and retail preferences, which it is using to project spending behavior, identify shopping habits, and equip its members with high-value intelligence for smarter business decisions.

Outdoor Industry Association (oia)