Case Study: Strategic Research Initiatives LLC helps a European luxury car manufacturer understand high problem-per-100 ratings with Greenbook

Strategic Research Initiatives LLC holds 2 workshops with Greenbook to explain high problem-per-100 rates

The customer, Strategic Research Initiatives LLC, faced a challenge from a high-volume European luxury car manufacturer that needed to understand the high problem-per-100 quality rating on two of its new vehicle models in the United States. The vendor, Greenbook, presented the case study detailing this challenge.

The solution implemented by Greenbook involved designing on-site evaluations where client engineers observed static and test drive interviews to assess 17 major functional areas of the vehicles. As a result, the engineers gained valuable feedback, enabling them to understand why customers reported numerous problems yet still expressed high praise for the brand and intended to repurchase. This success led to two days of workshops in Europe, a presentation to the OEM's C-suite and board, and a second companion study in Germany.

Strategic Research Initiatives LLC