Showpad B2B Case Studies & Customer Successes

At Showpad, we believe that the buyer experience is the ultimate differentiator. And this is why we built the most complete and flexible sales enablement platform that revenue teams rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity. Our teams drive rapid deployment and adoption with best-in-class technology and practices based on the success of more than 1,200 customers in over 50 countries. GE Healthcare, Bridgestone, Honeywell, and Merck, among others, rely on Showpad's sales enablement platform in every step of the buyer journey. Founded in 2011, Showpad has experienced explosive growth in recent years and has raised a total of $185 million in funding. Our team of more than 450 people work from our headquarters in Ghent and Chicago and regional offices in London, Munich, San Francisco, and Wroclaw. In 2019, Showpad was included on the Best Workplaces list by Inc. Magazine.

How technology scale-up 1E Limited manages rapid growth at scale with Showpad

Michael Wright

Head of Commercial Enablement

AcuFocus achieves increased product awareness and improved client satisfaction with Showpad

AcuFocus

Jenna Farr

Associate Marketing Manager

Apotex achieves increased active selling time and maximized tablet ROI with Showpad

Apotex

Struan Keir

Customer Solutions Consultant

Argen Corporation achieves a shorter sales cycle and streamlined sales process with Showpad

Argen Corporation

Ashley Skitt

Marketing Manager

Atlas Copco Construction achieves streamlined global sales enablement and a mobile buyer experience with Showpad

Atlas Copco Construction

Alexander Smets

Product Sales Manager

Atlas Copco fuels data-driven buyer engagement with our content solutions

Atlas Copco Construction

Leea Huffine

Creative Marketing and Communications Manager

Aurora Group achieves increased active selling time with Showpad

Aurora Group

Automatic Irrigation Supply achieves 100% sales rep adoption and a 90% reduction in printing costs with Showpad

Automatic Irrigation Supply

Amy Lintern

Marketing

BakerCorp shifts to solution selling and boosts revenue with Showpad

BakerCorp

Jaap van Dongen

Sales and Marketing Director

BASF achieves one-click synchronization of up to 1,000 iPads with Showpad

BASF

Beaver-Visitec International achieves improved content visibility and faster sales onboarding with Showpad

Beaver-Visitec International

Prathyusha Gunda

Senior Global Product Manager

Biocartis achieves streamlined sales enablement and aligned communication with Showpad

Biocartis

Caroline Collard

Marketing Director

bioMérieux achieves faster sales preparation and improved content visibility with Showpad

BioMerieux

Garret Dalton

Global Head Digital Business

bioMérieux achieves simpler, faster medical-device selling with Showpad

BioMerieux

Garret Dalton

Global Head Digital Business

Bloomreach Engagement achieves faster onboarding and streamlined sales enablement with Showpad

Bloomreach Engagement

Blue Prism achieves faster onboarding and improved sales performance with Showpad

Blue Prism

Chris Neal

Director of Global Enablement Programs

Bossard achieves stronger Sales & Marketing collaboration and increased agility with Showpad

Bossard

Dorothee Rembold

Head of Digital Marketing and Project Manager for Implementation

Bühler eliminates print costs and streamlines sales enablement with Showpad

Bühler

Gabriel Würth

Marketing & Communication

Cerus Corporation achieves rapid global delivery of critical Zika content with Showpad

Cerus Corporation

Alain Segers

Senior Director Marketing and Deployment

Ceterix achieves modernized sales content access and 100% adoption with Showpad

Ceterix

Anura Patil

Senior Marketing Manager

Cincinnati Incorporated achieves a streamlined buying experience and 50% printing savings with Showpad

Cincinnati Incorporated

Matt Garbarino

Director of Marketing Communications

Coca-Cola European Partners achieves a better buyer experience and increased sales efficiency with Showpad

Coca-Cola

Gregory Capidis

Field Sales Enablement Manager

Corilus achieves up-to-date sales content and deeper customer engagement with Showpad

Corilus

Koen Van De Gucht

Sales Manager

Cox Automotive achieves streamlined cross-selling and increased sales with Showpad

Cox Automotive

Gavin Laubscher

Sales Enablement Manager

Croustico deepens customer engagement with custom Showpad Experiences

Croustico

Filip Eeckhout

International Marketing Manager

Culture Amp powers scalable sales coaching with Challenger and Showpad

Culture Amp

Emily FitzPatrick

Global Director of Revenue Enablement

Dynapac achieves 300% increase in buyer engagement in one day with Showpad

Dynapac

Jennifer Bishop

Marketing Manager

Electrabel achieves 25% increase in sales efficiency with Showpad

Electrabel

Hendrik Van Asbroeck

Head of Sales

Eloy Water achieves faster sales cycles and unified global sales with Showpad

Eloy Water

Pierre Bemelmans

Marketing Manager

Enjin (Brazilian Honda dealership network) achieves 83% faster sales onboarding with Showpad

Enjin

Eduardo Rossoni Pydd

General Manager

GE Healthcare achieves scalable content delivery and improved sales performance with Showpad

GE Healthcare

Craig Hazledine

Global Head of Marketing Operations

Godfrey Advertising accelerates sales enablement and closes deals faster with Showpad

Godfrey Advertising

Andy Hunt

Executive Creative Director, Digital

Harman Professional streamlines sales content and transforms customer conversations with Showpad

Harman Professional

Erik Tarkiainen

Former Vice President of Global Marketing

HID Global achieves faster, more consistent global sales enablement and reduced content costs with Showpad

HID Global

Ian Lowe

Director of Product Marketing

Hireology achieves sales goals 50% faster with Showpad

Hireology

Max Lowenbaum

Vice President of Sales

How IFF introduces an a la carte engagement training approach that empowers salespeople to find content on-demand, to meet their customer’s needs

IFF

Pedro Correia

Sales Enablement Lead

IMI Precision Engineering achieves improved buyer experience and content traceability with Showpad

IMI Precision Engineering

impact.com achieves scalable, unified sales enablement and automated learning with Showpad

impact.com

Chelsea Krakowski

Director of Global Learning and Enablement

Impextraco achieves consistent global messaging and effortless content sharing with Showpad

Impextraco

Bram Vranckx

Global Marketing Manager

Infraredx achieves faster deal closes and 5-minute-ready sales meetings with Showpad

Infraredx

Matthew Penzone

Senior Product Marketing Manager

Insightra Medical achieves a paperless global sales force and $100K annual print savings with Showpad

Insightra Medical

Steve Bell

President & Chief Marketing Officer

iPipeline achieves 90%+ training completion and streamlined onboarding with Showpad Coach

iPipeline

Rich Grisham

Associate Vice President of Sales Operations and Engineering

J.M. Smucker Company improves buyer experience and shortens sales cycles with Showpad

J.M. Smucker Company

Lynda Bartell

Senior Manager

Jacobs Douwe Egberts Professional achieves 71% print-cost reduction and 80% salesforce adoption with Showpad

Jacobs Douwe Egberts Professional

Bob De Rydt

Marketing Manager for Professional Solutions

Johnstone Supply achieves organized, mobile-enabled content and stronger supplier relationships with Showpad

Johnstone Supply

Randall Hudspeth

VP of Marketing and Sales

How Just Eat Takeaway Fuels Sales Effectiveness with Showpad and Bridge

Just Eat Takeaway

Luke Conor Baker

Senior Analyst - Commercial Growth

How Healthcare Company Kaiser Permanente Strategically Delivers Content And Drives High-Impact Buyer Conversations With Showpad

Kaiser Permanente

Tom Carter

National Vice President, Business Marketing

Krueger International achieves shorter sales cycles and personalized, on-brand content with Showpad

Krueger International

Dale Griffin

Manager of Sales Training and Development

LeadIQ scales onboarding and accelerates buyer engagement with Showpad

LeadIQ

Kristin Pratt

Sales Enablement Manager

MasterControl achieves 90% sales adoption and 19 closed deals with Showpad

MasterControl

Tyson Olcott

Marketing Strategy Manager

Namgrass achieves better trade show ROI and sales efficiency with Showpad

Namgrass

Stefaan Rossel

Chief Executive Officer and Founder

Neopost shortens sales cycle to two weeks and boosts software sales 40% with Showpad

Neopost

Lee Graham

Head of Commercial Marketing

NetMotion achieves streamlined global sales enablement with Showpad

NetMotion

Lauren Clauss

Global Field Marketing

Optiv achieves guided selling and increased product sales with Showpad

Optiv

Russell Wurth

Vice President of Solutions Management

Optymyze achieves 50% faster time-to-first-deal with Showpad Coach (Showpad)

Optymyze

Kyle Himmelwright

Director of Revenue Operations

Power Distribution, Inc. increases active selling time and access to up-to-date content with Showpad

Power Distribution Inc.

Evan Owen

Global Product Manager

Promega boosts buyer and seller engagement with People Productions and Showpad

Promega

Ann MacPhetridge

Senior Global Commercialization Manager, Genetic Identity

Promega achieves personalized, consultative selling and faster insights with Showpad

Promega

Jen Makovec

Manager of Strategic Marketing

Proximus achieves improved buyer experience and increased lead generation with Showpad

Proximus

Peter Lakay

Marketing Manager

Puppet achieves faster, more efficient selling and 8x better content findability with Showpad

Puppet

Gia Lyons

Senior Director of Go-to-Market Enablement

Renewi achieves 10% sales growth and greater content control with Showpad

Renewi

Anthony Van der Stede

Sales Manager SME

Rockfon achieves unified content management and delivers technical information in under a minute with Showpad

Rockfon

Roland achieves higher sales productivity and streamlined content management with Showpad

Roland

Tim Walter

European Sales Director

Royal Caribbean Cruises Ltd. achieves 25%+ on-board excursion sales growth and 50%+ increase in active selling time with Showpad

Royal Caribbean Cruises Ltd.

Costantino Padovano

Multimedia Specialist, Global Tour Operations

Saint-Gobain achieves streamlined sales enablement and improved content visibility with Showpad

Saint-Gobain

Jacqueline Kersey

CRM Facilitator British Gypsum

Sandvik achieves streamlined content distribution and improved sales engagement with Showpad

Sandvik

Daniel Lindstrom

Marketing Communications Manager

ScanSource, Inc. boosts sales and reseller effectiveness with Showpad

ScanSource, Inc.

Maurice Van Rijn

President

Schneider Electric achieves a 300% increase in content engagement and mobilizes its sales team with Showpad

Schneider Electric

Adam Jamison

Global Manager of Web and Mobile Experience

Scope Ophthalmics achieves consistent brand messaging and a culture of coaching with Showpad

Scope Ophthalmics

John O’Brien

Head Of Operations

How Sitecore Supports its Sales Team with Showpad

Sitecore

Katie Musselbrook

Vice President

Sprout Social achieves faster sales cycles and higher productivity with Showpad

Sprout Social

Peter Mertens

Sales Readiness Manager

Synthomer achieves global sales & marketing alignment and 10% marketing savings with Showpad

Synthomer

Ying Ho Lee

Marketing Manager

Thales Avionics achieves versatile, reliable global sales enablement with Showpad

Thales Avionics

Luciana Valdiviezo

Marketing Specialist

TVH (Thermote & Vanhalst) achieves 95% sales-rep adoption and mobilizes a 600,000-product catalog with Showpad

TVH

Sabrina Carlier

External Sales Support Advisor

Vacature achieves a 100% paperless sales process with Showpad

Vacature

Dries Mahieu

Marketing Manager

Viessmann achieves higher field sales productivity and reliable offline content access with Showpad

Viessmann

Federico Cinquetti

Sales Enablement Manager

Xerox boosts sales productivity and increases content usage 25% with Showpad

Xerox

Paul Batten

Global Sales Enablement Manager

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Showpad B2B Case Studies & Customer Successes

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