Case Study: BakerCorp shifts to solution selling and boosts revenue with Showpad

BakerCorp grows revenue with solution-selling through our Mapper experience

BakerCorp, a Netherlands–based manufacturer of pumping, filtration and storage systems selling to refineries, power plants and industrial operators, needed to move from selling products to selling integrated solutions. The sales team struggled with outdated paper brochures, slow software and poor access to current content, and recognized that successful solution selling would require new, customer-specific content and closer collaboration between sales and engineering.

Implementing Showpad (launched March 2016) gave BakerCorp a centralized, up-to-date content library, iPad delivery, analytics and the Mapper Experience to visually map customer environments and solution fit. Results included a 50% cut in printing costs, 100% monthly usage among 34 sales reps, faster company-wide product launches (four new products in one year) and improved sales conversations and revenue growth.

BakerCorp

Jaap van Dongen

Sales and Marketing Director