Case Study: Enjin (Brazilian Honda dealership network) achieves 83% faster sales onboarding with Showpad

Enjin cuts sales onboarding by 83% with Showpad

Enjin is a family‑owned network of Honda dealerships in Southern Brazil whose sales team handles the entire sales process from prospecting to invoicing. They faced inconsistent, laptop‑based content management that hurt face‑to‑face engagement, created confusion with outdated price tables and documents, and made onboarding slow and uneven.

Enjin replaced ad hoc tools with Showpad and issued iPads in a two‑week rollout, centralizing and standardizing all sales content, removing outdated materials and enabling on‑demand customer‑facing content and multimedia. The result: onboarding fell from three months to two weeks (about an 83% reduction, or 6× faster), sales cycles shortened, customer interactions improved, and standardized reporting and analytics now measure content value across the network.

Enjin

Eduardo Rossoni Pydd

General Manager