Case Study: Eloy Water achieves faster sales cycles and unified global sales with Showpad

Eloy Water uses Showpad to drive new globally-integrated sales model

Eloy Water, a Belgium-based specialist in wastewater treatment and rainwater harvesting founded in 1965, moved from a distributor-led model to selling directly to customers and needed better visibility into customer behavior and content needs. The company faced outdated printed sales binders that caused costly errors, poor alignment across a global sales force that met only annually, inconsistent branding, and the need to consolidate sales materials for internal teams and distributors.

Eloy Water implemented Showpad’s cloud, mobile-ready platform to centralize up-to-date content, enable field sales with tablets and smartphones, and gain analytics on content usage. As a result they shortened the sales cycle, cut meeting preparation time, sped up content discovery, improved customer engagement through multimedia, and achieved consistent branding and alignment between internal teams and distributors — with an ongoing global rollout and plans to onboard customers and add interactive tools.

Eloy Water

Pierre Bemelmans

Marketing Manager