Case Study: Johnstone Supply achieves organized, mobile-enabled content and stronger supplier relationships with Showpad

Johnstone Supply Growing Business with Showpad

Johnstone Supply is a national wholesale distributor in the heating, air conditioning and refrigeration industry with 390 independently owned stores and content from its own marketing team plus 400+ suppliers. Their sales teams struggled to find relevant collateral because materials were buried on an internal server, unavailable on mobile, and there was no visibility into which content actually drove sales.

Johnstone implemented Showpad to organize content by store and division, make it available online and offline, and provide analytics on content usage. The result: reps spend less time preparing and more time selling, suppliers get actionable feedback to improve materials, marketing content is more effective, supplier relationships have strengthened, and sales opportunities and deal sizes have increased.

Johnstone Supply

Randall Hudspeth

VP of Marketing and Sales