Case Study: GE Healthcare achieves scalable content delivery and improved sales performance with Showpad

GE HealthCare optimizes its revenue teams by managing content at scale

GE Healthcare, a global medical technology company, needed a single place to store and deliver up-to-date, approved sales and marketing collateral across a large, distributed sales organization. The challenge was making relevant content instantly accessible and creating consistent, engaging buyer experiences while aligning marketing and sales.

By adopting Showpad as a centralized, scalable content platform, GE can instantly distribute approved materials, integrate content usage with its CRM and tech stack, and track shares and engagement through analytics. The result is greater efficiency for sales and field marketing, better-informed content decisions, and measurable contribution to winning deals and business outcomes.

GE Healthcare

Craig Hazledine

Global Head of Marketing Operations