Case Study: Scope Ophthalmics achieves consistent brand messaging and a culture of coaching with Showpad

How Scope Ophthalmics Creates a Culture of Coaching with Showpad

Scope Ophthalmics, a mid-market pharmaceutical company based in Dublin serving the U.K. and Ireland, faced inconsistent use of sales materials, limited visibility into how content and product positioning were applied, and gaps in sales training and coaching. These issues made it difficult to measure marketing ROI and ensure a unified brand message across the team.

By deploying Showpad Content and Showpad Coach (with PitchIQ), Scope standardized materials and training, introduced KPIs and analytics to track content use and positioning, and improved sales–marketing communication with in‑platform notifications. The result was a stronger culture of coaching, consistent on‑brand messaging, measurable ROI, reduced printing and carbon footprint, and faster, more effective collaboration between sales and marketing.

Scope Ophthalmics

John O’Brien

Head Of Operations