Case Study: Xerox boosts sales productivity and increases content usage 25% with Showpad

Xerox Drives Sales Productivity and Effectiveness with Showpad

Xerox, a global business process services company with more than 140,000 employees, relied on a web portal and a clunky Flash presentation tool to deliver product and service collateral to 2,500 internal sales reps and 8,000 resellers. Salespeople had to search, download and locally store or print assets, leaving Xerox with little visibility into which content was actually used in client interactions and creating inefficiencies in presentation preparation.

Xerox implemented Showpad for its simplicity, mobile-first access and built‑in analytics, organizing content into 60 user groups by region, language and product. The platform made assets easier to find, shortened prep time, enabled tracking and reporting of content usage, and drove a 25% increase in content use—allowing Xerox to align content creation with what actually advances sales conversations.

Xerox

Paul Batten

Global Sales Enablement Manager