Case Study: IFF drives more engaging customer experiences with Showpad

How IFF introduces an a la carte engagement training approach that empowers salespeople to find content on-demand, to meet their customer’s needs

IFF, a global ingredients company, needed to unify sales enablement after a major merger and the shift to virtual selling. Sales teams had to quickly find the right content, deliver more engaging customer experiences remotely, and keep training aligned across regions. IFF turned to Showpad, using Showpad Coach and Showpad’s content and metadata structure to support on-demand training, content discovery, and buyer engagement.

Showpad helped IFF centralize sales content and training, launch interactive digital experiences like virtual events and augmented reality product demos, and improve visibility into adoption and engagement. IFF reported better sales productivity and satisfaction, and Showpad-enabled tagging helped sales teams surface relevant products faster for cross-sell opportunities. The company also uses Showpad data to connect content, training, and revenue, helping guide decisions and close gaps more effectively.

IFF

Pedro Correia

Sales Enablement Lead