Case Study: Thales Avionics achieves versatile, reliable global sales enablement with Showpad

Showpad’s Versatility, Reliability Key Assets for French Multinational Thales

Thales Avionics, a business unit of French multinational Thales that develops on-board navigation and communication terminals for air, land and sea, needed a global, reliable way to demonstrate highly technical products. Until adopting a sales enablement tool the team relied on email only; they required a user-friendly, flexible solution that would support trade shows, one-on-one demos, reseller distribution and training across time zones.

Showpad provided a centralized, versatile platform with eight reseller log-ins, easy access to presentations, videos and product collateral, and interactive Showpad Experiences (Atom, Mapper, Selector) that let salespeople build visual, customized demos. The result: faster, more effective customer conversations, simplified reseller training and content distribution, and ongoing vendor support that has made real-time access to marketing materials a practical, reliable part of Thales’ global sales process.

Thales Avionics

Luciana Valdiviezo

Marketing Specialist