Case Study: Viessmann achieves higher field sales productivity and reliable offline content access with Showpad

Viessmann improves field sales and technical support productivity with Showpad

Viessmann, founded in 1917 and a leading global manufacturer of heating, industrial and refrigeration systems, needed a better way for its Italian field sales and technical teams (about 250 people across 11 offices) to access up-to-date product and technical information. Reps were carrying notebooks and piles of printed material because the existing electronic portal was slow and cumbersome; the company needed an intuitive mobile solution with reliable offline access, synchronized content, and insight into content usage.

Viessmann implemented Showpad in just a few days, uploading existing PDFs and adding quick links to web tools to give reps instant online and offline access to approved materials. Adoption reached 93%, administrative time fell so reps could spend more time with customers, visits became more efficient, marketing gained actionable content insights, and printing costs dropped—delivering direct ROI.

Viessmann

Federico Cinquetti

Sales Enablement Manager