Case Study: Apotex achieves increased active selling time and maximized tablet ROI with Showpad

Showpad helps Apotex increase active selling time & exploit tablet investment

Apotex, Canada’s largest privately owned pharmaceutical company (founded 1974, 10,000+ employees), faced growing content-management challenges as it launched and updated hundreds of products annually. Relying on email, postal distribution and individual tablets left the sales force with poor visibility into what content was used, version-control issues, inconsistent accuracy, and difficulty ensuring reps had the right, up-to-date materials.

Apotex implemented Showpad as a centralized, cloud-based content platform with separate English and French channels populated by subject-matter teams and pushed to every rep. The rollout increased active selling time, improved tablet ROI, eliminated version-control problems, cut content costs and administrative burden, boosted content usage and meeting effectiveness, and helped present a more professional, consistent sales image.

Apotex

Struan Keir

Customer Solutions Consultant