Case Study: LeadIQ scales onboarding and accelerates buyer engagement with Showpad

LeadIQ Uses Showpad to Scale Onboarding and Drive Buyer Engagement

LeadIQ, a Redwood City–based sales prospecting platform founded in 2015, was experiencing disorganized content across five repositories, ad-hoc asset creation, generic messaging that wasn’t tailored to verticals, long sales cycles, ineffective onboarding, and no analytics to drive decisions. As sales and marketing teams scaled, reps and managers wasted time searching for materials and creating one-off content, which slowed ramp and deal progress.

By adopting Showpad’s unified revenue enablement platform—combining Content, Coaching, Meeting Intelligence and Video—LeadIQ centralized assets, gained content analytics, and streamlined onboarding. Results included 10x higher content viewing, ramp times shrinking from 6–8 weeks to 3 weeks for AEs and 2 weeks for BDRs, a 40% faster time to first sales activity (10 days to 6), time to a third qualified opportunity falling from 55 to 29 days, and Shared Spaces accelerating movement through the funnel by about 50%.

LeadIQ

Kristin Pratt

Sales Enablement Manager