Case Study: Sprout Social achieves faster sales cycles and higher productivity with Showpad

How Sprout Social Uncovers Insights, Boosts Performance with Showpad

Sprout Social, a Chicago-based leader in social media management, needed better visibility into how its 300+ sellers were using marketing assets. Content was often produced ad hoc, lost in multiple locations, and plagued by version-control and update challenges, making it difficult to measure performance or support sales effectively.

Sprout implemented Showpad for its ease of use, search, scalability and integrations (Salesforce, Outreach, Gmail), centralizing content with Shared Spaces and using analytics and real-time notifications to track engagement. The outcome: improved buyer experiences, accelerated close times, higher rep productivity, and data-driven content decisions to guide future strategy.

Sprout Social

Peter Mertens

Sales Readiness Manager