Case Study: Kaiser Permanente achieves seamless content sharing and better buyer experiences with Showpad

How Healthcare Company Kaiser Permanente Strategically Delivers Content And Drives High-Impact Buyer Conversations With Showpad

Kaiser Permanente, a healthcare company, faced “content chaos” as sales and account teams spent too much time searching for the latest materials and sometimes created their own. This made it hard to ensure content was current, brand-compliant, and effective for B2B conversations. Kaiser Permanente turned to Showpad, using Showpad Content and Shared Spaces to centralize and organize its growing content library.

With Showpad, Kaiser Permanente created a secure, easy-to-navigate digital sales space where teams can quickly find, share, and update content, while also tracking how customers engage with it. The result was less time spent hunting for information, faster access to relevant industry profiles and talk tracks, and better collaboration across stakeholders. Showpad also gave Kaiser Permanente valuable interaction insights, helping its go-to-market teams improve content and strengthen customer relationships.

Kaiser Permanente

Tom Carter

National Vice President, Business Marketing