Case Study: Harman Professional streamlines sales content and transforms customer conversations with Showpad

Harman enriches buyer conversations with Showpad’s insights

Harman International, a global supplier of audio, video, lighting and control equipment with more than 20,000 employees, struggled to distribute sales enablement content and keep field teams automatically updated and organized. Sales reps needed a simple way to access the latest materials and data during customer conversations without manual management.

Showpad provided a centralized platform that automatically pushes organized content to reps’ iPads, making materials easy to find and use in meetings. The solution improved the quality of sales conversations, offered marketers insight into content usage and feedback, and set the stage for deeper CRM and customer-planning integration—while delivering reliable updates and support.

Harman Professional

Erik Tarkiainen

Former Vice President of Global Marketing