Case Study: Croustico by Vandemoortele achieves a successful digital rebrand with Showpad

Croustico deepens customer engagement with custom Showpad Experiences

Croustico by Vandemoortele, a Belgian bakery products manufacturer, needed to refresh its brand and respond to rising competition as it shifted from the Croustifrance name to a new identity focused on heritage, quality, and local sourcing. The company also needed a better way to support sales and customer education as it moved away from paper-based marketing and manuals.

Showpad helped Croustico by Vandemoortele go 100% digital, centralizing sales and marketing content, enabling customized customer environments, and supporting educational videos with view tracking. With Showpad, the company streamlined messaging, improved sales efficiency, and made presentations more cohesive; it also gained clearer visibility into content effectiveness and modernized how it sells and trains customers.

Croustico

Filip Eeckhout

International Marketing Manager