Case Study: bioMérieux achieves simpler, faster medical-device selling with Showpad

BioMérieux Makes Selling Medical Devices Simple with Showpad

bioMérieux, a global leader in in vitro diagnostics serving over 150 countries, faced the challenge of equipping dispersed sales teams with easy access to a large, highly technical product portfolio. The company needed a mobile-driven, intuitive solution that marketing could manage centrally, that provided visibility into content effectiveness, and that could be rolled out quickly and scaled across affiliates.

bioMérieux selected Showpad for its intuitive interface, fast setup and cost-effective model, organizing content into product- and process-based channels for 20 affiliates. The platform shortened pre-meeting preparation, improved message alignment and brand consistency, and gave marketing actionable analytics on content usage to focus future materials — enabling faster roll-out of tablet-equipped commercial teams and stronger, content-backed customer conversations.

BioMerieux

Garret Dalton

Global Head Digital Business