Case Study: Roland achieves higher sales productivity and streamlined content management with Showpad

Roland drives sales productivity with Showpad

Roland, a global leader in electronic musical instruments founded in 1972, centralized its European sales and marketing after a major restructuring and needed to eliminate duplicated effort across multiple business units. Although the company rolled out iPads to the field, marketing had no easy way to update content, track asset usage, or give sales management visibility into rep activity, limiting consistency and sales productivity across Europe.

Roland adopted Showpad as a one-stop content and engagement platform, quickly rolling it out across the sales force. Showpad unified sales and marketing communications, provided analytics and reporting on asset use, sped up distribution of new materials via announcements, and became central to ongoing training. The result was clearer, faster presentations, higher sales productivity, and a planned sales academy for 130–140 attendees using Showpad as the core training tool.

Roland

Tim Walter

European Sales Director