Case Study: Cincinnati Incorporated achieves a streamlined buying experience and 50% printing savings with Showpad

Cincinnati Inc. overhauls its buying experience with Showpad

Cincinnati Incorporated is a century-old, build-to-order machine tool manufacturer that sells to engineers, plant managers, and operations managers. Field reps often have just five to 30 minutes with prospects and must pivot quickly—sometimes offline—but CI’s home-grown app proved unsustainable (high maintenance, limited device support), leaving reps without a reliable, flexible sales tool.

Adopting Showpad gave CI offline/online access to organized, interactive content, real-time content updates via a central marketing hub, and analytics to see prospect engagement. The change cut printed collateral from 30 pieces to five (saving at least 50% on printing), shifted presentations from sequential to interactive, improved rep proficiency in the field, and enabled smarter, timely follow-up.

Cincinnati Incorporated

Matt Garbarino

Director of Marketing Communications