Case Study: Biocartis achieves streamlined sales enablement and aligned communication with Showpad

Biocartis boosts seller adoption and alignment with Showpad

Biocartis, a Mechelen-based molecular diagnostics company, was scaling quickly but relied on brochures, emails and PowerPoints, which made it hard to keep sales content up to date and ensure aligned, consistent communication across regions and teams.

By implementing Showpad, Biocartis centralized and easily updated its sales content, enabling fast adoption, tailored customer interactions, and paperless engagement at conferences. The platform improved meeting and training efficiency, reduced printing costs and ecological footprint, gave marketing insight into customer interests, and boosted sales-force motivation—making Showpad a long-term partner.

Biocartis

Caroline Collard

Marketing Director