Case Study: Impextraco achieves consistent global messaging and effortless content sharing with Showpad

Impextraco Delivers Consistent Messaging

Impextraco is a Belgian feed-ingredient company (founded 1971) that supplies quality-assured products and technical solutions to customers in over 90 countries. The company struggled with scattered, outdated brochures and a lack of visibility into what content existed, which made salespeople reluctant to share materials and hindered consistent messaging across offices.

Impextraco implemented Showpad to centralize content management while outsourcing backend maintenance, giving sales teams easy, cross-device access to up-to-date assets. As a result, teams worldwide now use the same branded documents, sharing is much more frequent and accurate, and the company is better positioned to expand into mobile-first markets like Africa — boosting sales effectiveness and content visibility.

Impextraco

Bram Vranckx

Global Marketing Manager