Showpad
76 Case Studies
Case Study: IMI Precision Engineering achieves improved buyer experience and content traceability with Showpad
A Showpad Case Study
How IMI Precision Engineering Delivers a Better Buyer Experience with Showpad
IMI Precision Engineering, a Birmingham-based leader in motion and fluid control technologies, needed to improve seller preparation and buyer engagement while giving marketing teams visibility into content performance. Sales teams required better tools to understand customer needs and to more effectively sell the value of IMI’s products and services.
By deploying Showpad, IMI equipped sellers with the right content and gained traceability into how materials were used, giving reps confidence and marketers actionable feedback on what engages buyers. The result: smarter content decisions, stronger buyer experiences, and a reinforced belief that sales enablement is critical to future competitiveness.
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