Case Study: Saint-Gobain achieves streamlined sales enablement and improved content visibility with Showpad

Showpad Guides Saint-Gobain’s Sales Team to Success

Saint‑Gobain, a Paris‑based leader in building supplies founded in 1665 with more than 170,000 employees across 60+ countries, faced a scattered, hard‑to‑manage content ecosystem. Multiple business units stored assets across file servers, Dropbox and Google Drive, leaving sales reps unable to find or trust the latest materials. Their homegrown mobile app was difficult to use, required a reliable internet connection and lengthy authentication, and provided no visibility into which content sellers used or how customers responded.

Saint‑Gobain adopted Showpad as its global content activation platform, retiring the homegrown tool and centralizing content by business unit, country and product with appropriate access controls. The platform simplified uploading and updating, gave marketing clear usage insights, and enabled guided selling that speeds onboarding and surfaces upsell/cross‑sell opportunities. As a result, the company reduced the administrative burden of maintaining content, improved sales effectiveness, and expanded Showpad’s use across teams, including customer service.

Saint-Gobain

Jacqueline Kersey

CRM Facilitator British Gypsum