Case Study: impact.com achieves scalable, unified sales enablement and automated learning with Showpad

Shared Platform Vision Drives Impact and Showpad Partnership

Impact, a Santa Barbara–based leader in partnership automation, needed a more efficient, unified approach to support its Sales and Customer Success teams. Rapid growth had left the company relying on multiple disparate tools and a point solution that lacked contextualized training and coaching, creating “tool fatigue” and gaps in real‑time seller readiness.

Impact partnered with Showpad to replace fragmented systems with a single sales enablement platform that combines content management, coaching, and conversation intelligence. Using features like Pitch IQ, learning paths, micro‑learning, and Shared Spaces, Impact automated company‑wide training, sped onboarding and scaling, organized the buyer experience, and gained content usage insights that better align Sales and Marketing.

impact.com

Chelsea Krakowski

Director of Global Learning and Enablement