Case Study: Insightra Medical achieves a paperless global sales force and $100K annual print savings with Showpad

Insightra Medical Enables a Global Sales Team and Eliminates Waste with Showpad

Insightra Medical, a global medical device company focused on hernia repair with offices in the US, Europe and Asia, needed a way to deliver FDA‑compliant, up‑to‑date product information to a growing, distributed sales force. The company struggled with version control, slow updates, and heavy waste—spending roughly $100,000 a year on printed materials that often became obsolete or were discarded—and had no visibility into whether prospects actually consumed their content.

Insightra deployed Showpad as a centralized, paperless iPad/iPhone sales enablement platform to manage content in real time, enforce version control, and track prospect engagement. The rollout achieved 100% adoption, cut printed‑material costs from about $100,000 a year to nearly zero, improved lead generation and trade‑show engagement, and gave management analytics to better coach and address sales performance.

Insightra Medical

Steve Bell

President & Chief Marketing Officer