Case Study: Dynapac achieves 300% increase in buyer engagement in one day with Showpad

Showpad Increases Buyer Engagement For Equipment Manufacturer Dynapac

Dynapac, a Fort Mill, South Carolina–based maker of roadbuilding equipment like pavers and compactors, needed better ways to sell large, highly technical machines that require hours of specification review and tailored presentations. Until recently, sales relied on printed collateral that quickly went out of date, making it hard to present the right content at the right time.

Dynapac standardized on Showpad Experiences, issuing licenses to 300 dealers and reps after its 2018 acquisition, and built a centralized digital library that gives buyers one- to two-click access to specs, financing and interactive product tools. The scalable, branded platform let customers self-serve while equipping salespeople with up-to-date materials at the point of sale, driving a 300% jump in buyer engagement in a single day and earning praise for Showpad’s support.

Dynapac

Jennifer Bishop

Marketing Manager